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劉俊:涅槃行動——數(shù)字鄉(xiāng)村專項(xiàng)營銷訓(xùn)戰(zhàn)大綱

市場營銷營銷管理

2023-04-17 2545

對象

區(qū)縣分公司主管部門領(lǐng)導(dǎo)、農(nóng)村鄉(xiāng)鎮(zhèn)網(wǎng)格長、營業(yè)員等

目的

?異網(wǎng)策反拉新、規(guī)模發(fā)展價(jià)值并重 ?營銷思維轉(zhuǎn)型升級（不是進(jìn)村賣寬帶，不是擺攤搞促銷，不是上門賣監(jiān)控） ?增加高值融合業(yè)務(wù)發(fā)展量

內(nèi)容

【課程大綱】

引導(dǎo)篇

一、什么是《平安鄉(xiāng)村》雪亮工程

案列分享：XX縣平安鄉(xiāng)村建設(shè)

二、平安鄉(xiāng)村屬地細(xì)分發(fā)展階段應(yīng)對思路

三、平安鄉(xiāng)村項(xiàng)目職責(zé)規(guī)劃

1、市公司職責(zé)

3、區(qū)縣職責(zé)

3、網(wǎng)格職責(zé)

四、政府溝通路徑與方法

五、平安鄉(xiāng)村整村推進(jìn)四大關(guān)鍵點(diǎn)

1、關(guān)鍵一：做好一村一冊、讓異網(wǎng)目標(biāo)清晰，請從選好村開始

2、關(guān)鍵二：學(xué)會借力打力，積極洽談三必做

3、關(guān)鍵三：運(yùn)用“故事的力量”，將業(yè)務(wù)講解變成有聲有色的場景

六、平安鄉(xiāng)村整村推進(jìn)多場景營銷

1、前期宣傳預(yù)熱

2、會議營銷流程

3、入戶營銷8步法

七、話術(shù)通關(guān)環(huán)節(jié)

八、情景模擬演練

九、工具包

上一篇 5G時(shí)代廳店場景化大融合運(yùn)營管理能力提升

上一篇智慧社區(qū)實(shí)戰(zhàn)培訓(xùn)課程大綱

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Source:System.Web
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Source:mscorlib
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