新形勢下企業(yè)政府公關(guān)與溝通技巧實(shí)操分享 盛邀中國講解企業(yè)政府關(guān)系最有水平、經(jīng)驗(yàn)的吳講師，進(jìn)行深度分享。過去2年吳老師輔導(dǎo)過的學(xué)員已經(jīng)涵蓋超過30%的500強(qiáng)企業(yè) 上海4月10-11日，北京4月15-16日，標(biāo)準(zhǔn)價(jià)格：2天課程6000 RMB/person，3人同時(shí)報(bào)名享9折優(yōu)惠 主辦方：中 仕企業(yè)學(xué)院 www.chinacpd.com培訓(xùn)不滿意可茶歇時(shí)離席，我們?nèi)~退款 [Training Background 課程介紹] 中央打老虎截止今日，19位省部官員被查，31名國企高管落馬，各地方查處的問題官員更不勝枚舉。中國的官風(fēng)正在微妙變化！你是否知道知曉具體變化？你是否真的知道你今天所要打交道的官員心態(tài)和思維模式？你是否反思過你公司政商關(guān)系的舊模式、舊方法也許已不合時(shí)宜？你又是否知道除了最沒有水平的‘賄賂’以外，其他的與政府人員打交道的方式？ 無論是已經(jīng)在路上的外企、民企還是政企關(guān)系更復(fù)雜的國企，在政企大客戶2.0時(shí)代，都急需解決以下問題：  - 中國官場文化、游戲規(guī)則和政商關(guān)系如何解讀？  - 官場也是江湖，政府官員天天在想什么？干什么？  - 把控政績訴求、控制風(fēng)險(xiǎn)并取得政企雙贏，如何創(chuàng)造政府客戶價(jià)值？  - 企業(yè)如何爭取政府資源并達(dá)成相互合作與信任？  - 如何制定企業(yè)公關(guān)戰(zhàn)略？如何實(shí)施？其中有哪些關(guān)鍵步驟和要點(diǎn)？ 本課程正是在以上問題的基礎(chǔ)上，經(jīng)過國內(nèi)外頂級(jí)企業(yè)的實(shí)踐和升華所形成。課程實(shí)踐性極強(qiáng)，不僅學(xué)到成功操盤的技能和經(jīng)驗(yàn)，更重要的是，怎樣舉一反三迅速應(yīng)用到實(shí)際工作，不僅告訴您怎么干，還能告訴你復(fù)制的模式，這也就是很多人怎么從優(yōu)秀到卓越、很多公司從優(yōu)秀到偉大的真諦和方法！ 中 仕企業(yè)學(xué)院此次有幸邀請到重量級(jí)講師吳老師，曾任遠(yuǎn)大空調(diào)高級(jí)副總裁、海爾集團(tuán)全國政府事務(wù)培訓(xùn)總監(jiān)、PERA GLOBAL 政府公關(guān)總監(jiān)。吳老師熟悉中國紛繁復(fù)雜的政府組織結(jié)構(gòu)和體系分工，深諳政府各級(jí)部門以及學(xué)協(xié)會(huì)的內(nèi)部關(guān)系，精通政府各級(jí)人員與企業(yè)打交道時(shí)的心理。將在此次培訓(xùn)為您全面理清與政府溝通的工作思路，掌握大師級(jí)經(jīng)驗(yàn)和規(guī)律，工作效率得到質(zhì)的提升。 In China, when you want to have long-term sustainable development, especially transnational enterprises or private enterprise, you must have the good ability of government public relations. The successful government public relations could help business half the work with double results. The useful government public relations could push business development to faster in the right way. On the contrary, the enterprises will easily face crowning calamity if they do not have the good government public relations, in China. Examples of this meet the eye everywhere. China Professionals Academy is honored to invite Mr. Wu, the heavy weight lecturer, who has served as senior vice president of Broad Air Conditioning, Haier Group National Government Affairs Director, PERA GLOBAL, and Director of Government Relations. Mr. Wu is familiar with the division of government structure and system of Chinese complex. He is skilled in the internal relationship between government departments at all levels and the academic association, and he is good at government personnel at all levels and enterprises deal with the psychological. In this training, you will fully understand the work train of thoughts of the communication with the government; you will grasp master experience and rules, and improve your work efficiency. [Who Should Attend 誰必須參加？] 適合參加的企業(yè)類型： 1. 上規(guī)模的大企業(yè)——因?yàn)橹灰狭艘?guī)模的企業(yè)，政府關(guān)系都是公司的A類重要事務(wù) 2. 處于政府管控很深的行業(yè)內(nèi)企業(yè)——一個(gè)游戲規(guī)則的洗牌，企業(yè)便面臨滅頂之災(zāi) 3. 外資企業(yè)——國外是商道為天，中國則完全不一樣！ 適合參加的人員： 1. 大企業(yè)董事長、總裁、總經(jīng)理、總裁助理 2. 政府事務(wù)部總監(jiān)、高管 3. 工作中與政府人員有交集的銷售部人員、市場部人員、法務(wù)部、稅務(wù)部人員、人力資源部人員、政府事務(wù)部、公共關(guān)系部 [Highlights 課程特點(diǎn)] 系統(tǒng)性：本課程系統(tǒng)介紹了政府職能部門公關(guān)與政企客戶關(guān)系搭建的方法論和實(shí)務(wù)環(huán)節(jié)，涵括政企關(guān)系和人脈關(guān)系以及公關(guān)團(tuán)隊(duì)的搭建和維護(hù)，完全形成對(duì)各級(jí)政府公關(guān)與政府背景大項(xiàng)目營銷的系統(tǒng)覆蓋； 嚴(yán)謹(jǐn)性：作為多家領(lǐng)袖級(jí)企業(yè)總裁級(jí)高管，吳老師親手創(chuàng)新了營銷模式以及赫赫業(yè)績和多個(gè)行業(yè)政府公關(guān)紀(jì)錄。大量的實(shí)戰(zhàn)經(jīng)驗(yàn)結(jié)合最先進(jìn)的方法論，經(jīng)過千錘百煉，原創(chuàng)研發(fā)了系列課程。 針對(duì)性：專門針對(duì)企業(yè)在職人員學(xué)習(xí)的需求和成人教育特點(diǎn)，課程大量采用特色講授、親身實(shí)景案例、現(xiàn)場角色扮演等形式，注重方法論與企業(yè)實(shí)務(wù)相結(jié)合，強(qiáng)調(diào)學(xué)員心得交流及經(jīng)驗(yàn)分享，非常適合于企業(yè)決策層和關(guān)鍵崗位執(zhí)行層參考。 實(shí)踐性： 作為20年職業(yè)生涯的總裁經(jīng)理人，所授課程全部來自一線原創(chuàng), 直擊操作實(shí)務(wù)，著重解決實(shí)操力。所用案例全部原創(chuàng)、獨(dú)一無二的！尤其注重案例分析和現(xiàn)場答疑，以極強(qiáng)的實(shí)戰(zhàn)性和可操作性聞名培訓(xùn)界和企業(yè)界。 [Training Content 培訓(xùn)內(nèi)容] 模塊一：官場文化及潛規(guī)則 第一單元 如何正確看待與處理中國政商關(guān)系？ “政商關(guān)系”----“0”和“1”的游戲？ 正確處理政商關(guān)系長期以來是對(duì)中國企業(yè)最大、最復(fù)雜的挑戰(zhàn)之一。 中國各級(jí)政府的特點(diǎn)習(xí)慣與國外有哪些不同？ 如何成功的與政府打交道，爭取到政府的支持？ 如何建設(shè)和規(guī)范企業(yè)政府公關(guān)管理機(jī)制？ 如何提升專業(yè)人員的技能水平？ 如何制定政府公關(guān)戰(zhàn)略？如何實(shí)施？其中有哪些關(guān)鍵原則和技巧 第二單元 官場規(guī)則及官場文化解讀  政府以及職能部門運(yùn)作程序解讀 政府客戶的核心利益和風(fēng)險(xiǎn)； 官場江湖游戲規(guī)則和官場文化； 政府官員的顯形需求和隱性需求； 政府官員的處世原則和處事方法 政府官員天天在想什么？干什么？ 透視官員四象限與四難處； 官場江湖，注意“天官”； 政府決策流程圖圖解： 官場最大禁忌：淡定從容，避開“雷區(qū)”。 第三單元 如何成為政府公共事務(wù)專家？ 駕馭官場風(fēng)向 在浪尖上跳舞 政府公關(guān)經(jīng)理政治覺悟怎么積累？如何培養(yǎng)？ 如何長期交往和持續(xù)突破政府官員？ 政府行業(yè)營銷基礎(chǔ)工作； 做人--------平等是怎么做到的？真正的朋友如何形成？ 做事--------工作上怎么做？如何真正創(chuàng)造政府客戶價(jià)值？ 模塊二：政府公關(guān)實(shí)戰(zhàn)技巧 第四單元 政府公關(guān)策略 如何同政府以及職能部門建立關(guān)系？ 企業(yè)和政府應(yīng)當(dāng)建立什么樣的關(guān)系？  政府公關(guān)究竟攻關(guān)什么？怎么公關(guān)？ 企業(yè)政府公關(guān)的四大目標(biāo) 政府背景客戶攻關(guān)的特殊營銷模式 同政府建立起相互信任、彼此共贏的合作關(guān)系； 第五單元 政府公關(guān)流程及技巧 政府公關(guān)之N種切入方案 戰(zhàn)略清楚、戰(zhàn)術(shù)到位、攻堅(jiān)得力的公關(guān)過程 政企溝通管道的通路搭建 政府公關(guān)總監(jiān)的自身素養(yǎng)提升路徑； 模擬實(shí)戰(zhàn)演練：如何敲開政府的大門？ 公關(guān)不是搞腐敗，送禮也要有技巧； 如何邀請官員出席宴會(huì)、宴會(huì)座位安排、宴會(huì)氣氛如何調(diào)節(jié)； 企業(yè)接待政府訪團(tuán)的流程設(shè)計(jì)和操作技巧； 如何在不同場合談工作，辦公室內(nèi)外不同的談話如何進(jìn)行？ 第六單元 案例討論  政府公關(guān)項(xiàng)目實(shí)戰(zhàn)全流程剖析； 爭取政府資源、優(yōu)惠政策、政府項(xiàng)目訂單，營銷方法和常規(guī)銷售的最大不同。 Part1: The Officialdom culture and hidden rules The first unit: How to correctly treat Chinese government-business relation? 1. ‘Business-government relationship’----the game of‘0’and‘1’? 2. Correctly treat business-government relationship is one of the most important and complex challenge. 3. What are the different habits between all levels of Chinese government and other countries? 4. How to successfully deal with government and win the support of the government? 5. How to build and standardize the business of government public relations management mechanism? 6. How to improve the professional skill level? 7. How to formulate the strategy of government public relations? How to implement? What are the key principles and techniques in this? The second unit The rule of official circles and unscramble the culture of officialdom 1. Unscramble operation procedure of the government and the functions of the Department. 2. Government customers' core interests and risk. 3. The rule of official circles and the officialdom culture. 4. Government officials' explicit demand and implicit demand. 5. Government officials principles and ways of dealing with things. 6. What are the government officials think about? What are they doing? 7. To analyses officials' four quadrant and difficulties. 8. Be cautious in the official circles. 9. The government decision-making process diagram. 10. The biggest taboo of officialdom: poised, and avoid minefields. The third unit How to become a public affairs specialist? 1. Control the official circles. 2. How to accumulate the political consciousness of Manager Government Relations? 3. How to keep the long-term relationship with the officials? 4. The basic work of government industry marketing. 5. Conduct oneself------ How to do equality? How to form the true friends? 6. Behaving------How to do in work? How to create the governmental customer value? Part 2: The actual combat skills of the government public relations The fourth unit Strategy of government public relations 1. How to build up the relationship with government and functional department? 2. What kind of relationship between government and enterprise should establish? 3. How to deal with the government public relations? 4. Four major goals of the government public relations. 5. The special marketing mode of the customer with governmental background. 6. To establish the partnership with government which trust each other. The fifth unit The procedure and skill of the strategy of government public relations 1. Various schemes to deal with the government PR. 2. The clearly public relations’ strategy. 3. Create the ways of communications between government and enterprises. 4. The path of ascension diathesis of government relations' director. 5. Simulation exercises: How to open the government's door? 6. PR is not corruption, Gifts need the skills. 7. How to invite officials attended the banquet, Banquet seating arrangements, How to adjust the party atmosphere. 8. The process design and operation skill for receiving government delegations. 9. How to negotiate on different place? How to proceed the negotiation outside and inside of the Office The sixth unit Case discussion 1. Government public relations project whole process analysis. 2. Strive for government resources, preferential policies, the government projects orders, marketing are difference with conventional selling. [Reminder 培訓(xùn)要點(diǎn)] 眾所周知，政府公關(guān)是一個(gè)非常非常大的課題，此次兩天的培訓(xùn)內(nèi)容，主要是20年政府公關(guān)經(jīng)驗(yàn)的吳老師，通過自身經(jīng)歷過的一個(gè)又一個(gè)案例，把實(shí)操經(jīng)驗(yàn)分享給學(xué)員，起一個(gè)點(diǎn)醒作用，幫助學(xué)員在很多實(shí)操的點(diǎn)上“開竅”