廣戰(zhàn)神?全球媒體資源聯(lián)盟由四川行銷力文化傳播有限公司（廣戰(zhàn)神）發(fā)起，致力于服務(wù)全球媒體資源，由全球媒體及從事與傳媒資源相關(guān)的播出、制作、設(shè)備、教學(xué)、科研，廣告發(fā)布，廣告銷售等品牌主以及相關(guān)單位自愿加入的非營利性資源共享合作組織。該聯(lián)盟由聯(lián)盟大會領(lǐng)導(dǎo)，聯(lián)盟理事會擔(dān)任執(zhí)行，聯(lián)盟常設(shè)機(jī)構(gòu)為秘書處。

該聯(lián)盟媒體資源是由電視臺、新聞媒體、網(wǎng)絡(luò)媒體、廣播媒體、戶外媒體等多種資源的集合。媒體資源簡稱媒資狹義上講主要指內(nèi)容資產(chǎn)，報(bào)社、廣播電臺、電視臺、網(wǎng)站、通訊社等媒體單位每天都要生產(chǎn)大量的文字、圖片、音視頻等新聞業(yè)務(wù)數(shù)據(jù)，這些數(shù)據(jù)和描述這些數(shù)據(jù)的元數(shù)據(jù)以及它們的版權(quán)信息等。

聯(lián)盟媒體資源

媒體資源多樣性

不同類型的媒體資源，如文字、圖片、音頻、視頻等。

媒體資源時(shí)效性

媒體資源的及時(shí)性和及時(shí)更新的能力。

媒體資源真實(shí)性

媒體資源所傳遞的信息是否真實(shí)可信。

媒體資源傳播力

媒體資源的影響力和傳播范圍。

媒體資源創(chuàng)新性

媒體資源的新穎程度和創(chuàng)新能力。

媒體資源價(jià)值

媒體資源在市場上的價(jià)值

聯(lián)盟發(fā)起人

全球媒體資源聯(lián)盟發(fā)起人，董事長彭小東， 中國廣告?zhèn)髅脚嘤?xùn)，中國廣告超級銷冠戰(zhàn)神軍團(tuán)總教練，中國廣告協(xié)會學(xué)術(shù)委員，中國廣告協(xié)會特聘實(shí)戰(zhàn)營銷導(dǎo)師，，中國講師聯(lián)盟首席專家，中國廣告?zhèn)髅绞紫瘜＜?，中國廣告?zhèn)髅叫袠I(yè)領(lǐng)軍人物，30年一線廣告?zhèn)髅綄?shí)戰(zhàn)成功經(jīng)歷，20年專注廣告?zhèn)髅綄?shí)效業(yè)績培訓(xùn)咨詢，近16年專注于戶外廣告銷售實(shí)效業(yè)績培訓(xùn)咨詢。

理論觀點(diǎn)及注冊商標(biāo)：廣戰(zhàn)神?，總裁智慧?，媒?，競合力?，搶占心智?，競合力?，行銷力?，新戶外廣告?，1秒認(rèn)知?，廣戰(zhàn)神?等！

聯(lián)盟特點(diǎn)：

1、共建共享全球廣告銷售媒體資源平臺。建立實(shí)戰(zhàn)實(shí)操實(shí)效實(shí)用經(jīng)驗(yàn)交流學(xué)習(xí)共享平臺。拒絕一切的空洞說教，最新廣告銷售實(shí)戰(zhàn)技巧，最新廣告銷售創(chuàng)新盈利模式，打造中國最實(shí)戰(zhàn)的廣告銷售精英、廣告超級銷冠、廣戰(zhàn)神，講方法講技巧講策略講實(shí)戰(zhàn)講案例講業(yè)績講利潤講數(shù)據(jù)講廣告效果！

2、搭建人才交流培訓(xùn)平臺，組織聯(lián)盟會員單位人員培訓(xùn)和交流。廣戰(zhàn)神?全球媒體資源聯(lián)盟首屆中國成都班《打造中國戶外廣告超級銷冠戰(zhàn)神軍團(tuán)特訓(xùn)營》（5.0升級精華版）已于5月18-19在成都成功開班，廣戰(zhàn)神?全球媒體資源聯(lián)盟?第2屆《打造中國戶外廣告超級銷冠戰(zhàn)神軍團(tuán)特訓(xùn)營》（5.0升級精華版）也于6月22-23日在中國青島成功開班，廣戰(zhàn)神?全球媒體資源聯(lián)盟第3屆《打造中國戶外廣告超級銷冠戰(zhàn)神軍團(tuán)特訓(xùn)營》（5.0升級精華版）9月21-22日中國鄭州開班。

3、組織聯(lián)盟會員開展業(yè)務(wù)交流，廣泛開展國內(nèi)外傳媒資源交流、學(xué)術(shù)交流和觀摩活動(dòng)；組織舉辦傳媒領(lǐng)域國內(nèi)外新技術(shù)、新媒體形式研討會、媒體資源交易會、傳媒人才交流會和高峰論壇如廣告銷售暨媒體資源共享大會等。

4、推進(jìn)全球原創(chuàng)媒體資源以及廣告創(chuàng)意策劃制作發(fā)布的成功經(jīng)典案例，定期為聯(lián)盟成員提供原創(chuàng)媒體資源和廣告創(chuàng)意策劃方案。更重要的是，我們服務(wù)甲方，品牌 I 定位 I 媒體廣告發(fā)布 全免費(fèi)咨詢，特別邀請甲方品牌主參與選擇，確保他們的需求得到最好的滿足。

特別致力于中國品牌的全球傳播，現(xiàn)已服務(wù)眾多知名品牌，包括中國電信、中國移動(dòng)、中國聯(lián)通、東鵬特飲、歐派、歐度男裝等。與此同時(shí)，我們還培訓(xùn)咨詢服務(wù)分眾、永達(dá)、德高、雅仕維、大河全媒體、中南地鐵、中央電視臺、北京人民廣播電臺、南方報(bào)業(yè)集團(tuán)、今日頭條、新浪、抖音、小紅書等，共同推動(dòng)品牌傳播的全球化進(jìn)程。

通過我們的努力，客戶可以獲得全球最頂尖的原創(chuàng)媒體資源和廣告創(chuàng)意策劃方案，從而實(shí)現(xiàn)品牌形象的全球化傳播，提升品牌影響力，拓展市場份額。期待更多的品牌加入我們的行列，共同開創(chuàng)品牌傳播的新紀(jì)元。

5、組織編輯、出版本聯(lián)盟成果等。

聯(lián)盟戰(zhàn)略

廣戰(zhàn)神?全球媒體資源聯(lián)盟的媒體的媒體傳播，核心不在“載體”或渠道(原來沒有廣告的地方出現(xiàn)廣告)，而在于讓消費(fèi)者主動(dòng)關(guān)注和持續(xù)購買關(guān)注，因移動(dòng)互聯(lián)網(wǎng)興起，媒體傳播戶外媒體要增強(qiáng)粘性和傳播力、場景化，發(fā)揮真情實(shí)景的優(yōu)勢去打動(dòng)人。

沒有不好的媒體，只有不適合的媒體或者不會使用媒體的人，廣告應(yīng)該追著消費(fèi)者跑，在消費(fèi)者出現(xiàn)的地方，就有你的廣告，才是有用有效有銷售力的廣告！

媒體=渠道，內(nèi)容=傳播，廣告銷冠=內(nèi)容創(chuàng)新+價(jià)值傳播，不同的媒體有不同的基因，70%是內(nèi)容決定，30%是媒體形式?jīng)Q定（媒介即信息）。

媒體=內(nèi)容智造+價(jià)值傳播的角色，需要內(nèi)容（廣告創(chuàng)意，策劃，設(shè)計(jì)，事件，話題等），傳播（廣告媒介的匹配，場景流量精準(zhǔn)精眾），還需要接近企業(yè)、接近品牌，去做市場調(diào)研，競品分析，借助物聯(lián)網(wǎng)，大數(shù)據(jù)等去了解更多。

廣戰(zhàn)神?全球媒體資源聯(lián)盟的梯媒傳播場景，重復(fù)關(guān)鍵內(nèi)容，高速路廣告牌，直接放品牌名，1秒閃過即可，機(jī)場廣告采用白底黑字，室內(nèi)采用紅底白字，電梯媒體位置小，聲音小，須粗大字。

媒體分為 2 類：內(nèi)容媒體和渠道媒體，采用簡單醒目。

媒體模式 2 類：插紅旗（標(biāo)桿位）和 織網(wǎng)（看鏈接的多，并且量化），加上社區(qū)等具體到人的鏈接。

媒體發(fā)展的特性:（占用眼球 X 時(shí)間 X 互動(dòng)）；

媒體最優(yōu)特性:（時(shí)間、心情、空間場景）.....

3種戶外媒體的廣告價(jià)值：社區(qū)媒體=促銷、交通媒體=品牌、LED媒體=事件/話題行銷力

廣戰(zhàn)神?全球媒體資源聯(lián)盟

未來戶外媒介廣告15大戰(zhàn)略：

1.戶外廣告數(shù)字化，

2.大數(shù)據(jù)使得廣告更精準(zhǔn)，

3.手機(jī)與戶外廣告的連接，

4.講故事更易吸引消費(fèi)者，

5.多渠道競合力，

6.場景+體驗(yàn)行銷力，

7.新節(jié)日締造新入口，

8.加強(qiáng)創(chuàng)意制作，

9.強(qiáng)化受眾參與，注重受眾體驗(yàn)，

10.打造全媒體行銷力矩陣、

11.加強(qiáng)預(yù)測性測量，營造廣告生態(tài)閉環(huán)、

12.數(shù)字顯示屏的技術(shù)演變、

13.程序化廣告重新定義戶外廣告、

14.數(shù)據(jù)驅(qū)動(dòng)戶外廣告轉(zhuǎn)型、

15.洞察客戶的能力左右戶外廣告發(fā)展。

Guangzhan Shen ? The Global Media Resource Alliance is initiated by Sichuan Marketing Power Cultural Communication Co., Ltd. (Guangzhan Shen), dedicated to serving global media resources. It is a non-profit resource sharing and cooperation organization voluntarily joined by global media and brand owners engaged in broadcasting, production, equipment, teaching, scientific research, advertising release, advertising sales, and related units. The alliance is led by the alliance assembly, executed by the alliance council, and its permanent institution is the secretariat.

The media resources of this alliance are a collection of various resources such as television stations, news media, online media, radio media, outdoor media, etc. Media resources, abbreviated as media assets in a narrow sense, mainly refer to content assets. Media units such as newspapers, radio stations, television stations, websites, and news agencies produce a large amount of news business data such as text, images, audio and video every day. These data and metadata describing these data, as well as their copyright information, etc.

Alliance Media Resources

Diversity of media resources

Different types of media resources, such as text, images, audio, video, etc.

Timeliness of media resources

The timeliness and ability to media resources in a timely manner.

Authenticity of media resources

Whether the information conveyed by media resources is true and trustworthy.

Media resource dissemination power

The influence and dissemination scope of media resources.

Innovation of media resources

The novelty and innovation ability of media resources.

Value of media resources

The value of media resources in the market

Alliance initiator

Peng Xiaodong, initiator and chairman of the Global Media Resource Alliance, is the first person to receive advertising and media training in China, the head coach of the China Advertising Super Sales Champion Army, an academic committee member of the China Advertising Association, a specially appointed practical marketing mentor of the China Advertising Association, the chief expert of the China Lecturer Network, the chief expert of the China Lecturer Alliance, the chief expert of China's advertising and media industry, a leading figure in China's advertising and media industry, with 30 years of successful practical experience in frontline advertising and media, 20 years of focus on advertising and media performance training and consulting, and nearly 16 years of focus on outdoor advertising sales performance training and consulting.

Theoretical viewpoint and registered trademark: Guangzhan Shen ?， CEO Wisdom ?， Media Without Borders ?， Competitive force ?， Seize the mind ?， Competitive force ?， Marketing power ?， New outdoor advertising ?， 1-second cognition ?， Guangzhan Shen ? Wait!

Alliance characteristics:

1. Co build and share a global advertising sales media resource platform. Establish a platform for exchanging, learning, and sharing practical experience in actual combat. Reject all empty preaching, the latest advertising sales practical skills, the latest advertising sales innovative profit model, and create China's most practical advertising sales elite, advertising super sales champion, and advertising god. Explain methods, techniques, strategies, practical situations, performance, profits, data, and advertising effectiveness!

2. Build a talent exchange and training platform, organize training and exchange for members of the alliance.

The first session of the Guangzhou Zhanshen Global Media Resources Alliance's China Chengdu class, "Building China's Outdoor Advertising Super Marketing Champion Zhanshen Corps Special Training Camp" (5.0 upgraded essence version), has been successfully opened in Chengdu from May 18-19. Guangzhou Zhanshen Global Media Resources Alliance ? The second session of Special Training Camp for China's Outdoor Advertising Super Marketing Corps (5.0 upgraded essence version) also opened successfully in Qingdao, China, from June 22 to 23, and the third session of Special Training Camp for China's Outdoor Advertising Super Marketing Corps (5.0 upgraded essence version) of the Guangzhou Zhanshen Global Media Resources Alliance opened in Zhengzhou, China, from September 21 to 22.

3. Organize alliance members to engage in business exchanges, widely carry out domestic and international media resource exchanges, academic exchanges, and observation activities; Organize seminars on new technologies and forms of media both domestically and internationally, media resource trade fairs, media talent exchange conferences, and summit forums such as advertising sales and media resource sharing conferences.

4. Promote successful classic cases of global original media resources and advertising creative planning and production, and regularly provide original media resources and advertising creative planning solutions to alliance members. More importantly, we provide free consultation on brand positioning and media advertising for our client. We specifically invite client brand owners to participate in the selection process to ensure that their needs are best met.

Specially committed to the global dissemination of Chinese brands, we have now served numerous well-known brands, including China Telecom, China Mobile, China Unicom, Dongpeng Special Drink, OPPEIN, and Oudu Men's Wear. At the same time, we also provided training and consulting services to Focus Media, Yongda, Degao, Yashiwei, Dahe All Media, Zhongnan Metro, CCTV, Beijing People's Broadcasting Station, Nanfang Newspaper Group, Today Toutiao, Sina, Tiktok, Little Red Book, etc., to jointly promote the globalization process of brand communication.

Through our efforts, clients can access the world's top original media resources and advertising creative planning solutions, thereby achieving global dissemination of brand image, enhancing brand influence, and expanding market share. We look forward to more brands joining us and creating a new era of brand communication together.

5. Organize editing, publish version alliance achievements, etc.

Alliance Strategy

Guangzhan Shen ? The core of the media communication of the Global Media Resources Alliance is not "carrier" or channel (where there was no advertisement before), but to let consumers actively pay attention and continue to buy attention. With the rise of mobile Internet, the outdoor media of media communication should enhance its stickiness, communication power and scenario, and give full play to the advantages of truth to impress people. Media=channel, content=dissemination, advertising sales champion=content innovation+value dissemination. Different media have different genes, with 70% determined by content and 30% determined by media form (media is information).

There is no bad media, only unsuitable media or people who do not know how to use media. Advertisements should follow consumers. Wherever consumers appear, there is your advertisement, which is a useful, effective and marketable advertisement!

The role of media is content intelligence and value dissemination, which requires content (advertising creativity, planning, design, events, topics, etc.), communication (matching advertising media, accurate scene traffic, and targeted audience), as well as proximity to enterprises and brands, conducting market research, competitor analysis, and using the Internet of Things, big data, etc. to learn more.

Guangzhan Shen ? The elevator media communication scene of the Global Media Resource Alliance repeats key content, including highway billboards with brand names displayed directly, flashing in just one second. Airport advertisements use black text on a white background, while indoor advertisements use white text on a red background. The elevator media has a small location, low sound, and requires bold large characters.

Media can be divided into two categories: content media and channel media, using simple and eye-catching methods.

Media Mode 2: Inserting Red Flag (benchmark position) and Weaving Web (looking at multiple links and quantifying them), plus specific links to people such as communities.

The characteristics of media development: (occupying attention X time X interaction);

Optimal characteristics of media: (time, mood, spatial scene)

The advertising value of three types of outdoor media: community media=promotion, transportation media=brand, LED media=event/topic marketing power

Guangzhan Shen ? Global Media Resource Alliance

15 Major Strategies for Future Outdoor Media Advertising:

1. Digitalization of outdoor advertising,

2. Big data makes advertising more precise,

3. Connection between mobile phones and outdoor advertising,

Telling stories is more likely to attract consumers,

5. Multi channel competitive force,

6. Scene+experience marketing power,

7. New festivals create new entrances,

8. Strengthen creative production,

9. Strengthen audience participation, focus on audience experience,

10. Build a comprehensive media marketing matrix

11. Strengthen predictive measurement and create a closed-loop advertising ecosystem

12. Technological evolution of digital display screens

13. Programmatic advertising redefines outdoor advertising

14. Data driven transformation of outdoor advertising

The ability to perceive customers influences the development of outdoor advertising.